(KSA based) Marketing Manager

Amman, Amman
Work Type: Full Time

About the role:


  • The marketing manager collaborates with performance marketing, content, product and social media centrally and within KSA. This is to keep positioning Abwaab as the main Ed-tech player in the region. Additionally to strategically communicate and expand our unique offerings across the whole kingdom. 


Main scope of work:


  • Design a strategic marketing plan for Abwaab KSA to better position it within a hyper competitive market such as KSA

  • Manage all social media campaigns from ideation to execution on all platforms: Snapchat, Instagram, Youtube, Tiktok and Twitter

  • Maintain a clear content calendar

  • Lead all marketing efforts for Abwaab KSA from SMS and email to social media and influencers marketing

  • Set and monitor KPIs for any designed social media campaign

  • Work closely with the Head of Performance Marketing on launching paid campaigns to better reach the relevant target audience in KSA

  • Strengthen Abwaab’s brand awareness by engaging and experimenting with the relevant influencers/companies 

  • Build a solid network of brand ambassadors (students, teachers, parents, etc) to help Abwaab further expand with various activities [both offline and online] 

Preferred Qualifications:


  • Prior experience working in or with tech/fast-paced startups 

  • Prior experience working on global projects and with different stakeholders

  • Deep understanding of the students’ behavior

  • Ability to interpret and read data to come up with critical data-based decisions

  • A desire to learn, highly motivated self-starter, with an eagerness to learn and grow

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